Mon. Jan 27th, 2020

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Finance Blog

How to manage banks and financial institutions better with a CRM

3 min read

Any company that has a large customer base and contacts need specialized tools to manage that type of data and cross-check the information in the different databases efficiently. In the case of banking and financial institutions, this becomes even more crucial due to the critical nature of the information handled.

These commercial tools, in addition to serving customer loyalty and to provide a better service to existing ones are intended to improve customer acquisition by impacting the sales process of the banking CRM with customer 360-degree questions.

What is CRM?

Customer Relationship Management (CRM) is a technique that organizations use to oversee collaborations with clients. CRM assists organizations with streamlining forms, build client relationships, increment deals, improve client support, and increase profitability.

And what characteristics do a CRM have to have adapted to financial and Banking CRM with customer 360-degree entities?

CRM solutions adapted to the financial sector are mainly conditioned by the type of information it manages.

What are the benefits of CRM?

CRM offers numerous benefits and points of interest. Let’s check out,

  • Empowered sales management 
  • Increased customer satisfaction and retention 
  • Enhanced contact management 
  • Boosted marketing ROI 
  • Cross-team collaboration 
  • Heightened productivity 
  • Reliable reporting 
  • Improved sales metrics 
  • Enriched products and services

Do you want to know about the Banking Process Automation with Simple CRM BPM Tool?

You can check it out it is totally free, we can do a free tour of Banking Process automation with SimpleCRM BPM module. Just register and request the tour.

About BPM tools:

Business Process Management Tools

BPM tools use for the work process and coordinated effort to give significant measurements to business leaders.

Misconceptions about BPM Tools

There’s a misconception about BPM tools that don’t easily give its advantages. While the advantage of utilizing BPM tools can be difficult to measure.

Process Management Tools

Tools that permit process managers to verify the resources needed to execute it, and measure the aftereffects of the action, giving prizes when fundamental.

What is CRM in the Banking Industry?

Customer Relationship Management (CRM) is a need in any customer-focused industry. For banks, it’s a particularly helpful tool for meeting deals, advertising objectives and exceeding client desires. CRM programming is a customized arrangement that helps to keeps money with customer-centric methodologies. Under one framework, bank employees and workers can: Store client information, for example, contact data, products used, and connections; Update client profiles progressively with notes or new data.

How can CRM help me in my Financial or Banking organization?

SimpleCRM Banking Solution will help you mainly in two areas: the internal communication of the team and obtaining new customers by improving the commercial process.

  • In the first place, it will facilitate the internal communication of commercials, account managers and the rest of the entity’s personnel all thanks to customer records and cases. In the former, all the information managed by the banking entity of the same person can be centralized, so that it is available to anyone who needs it. In the same way, in the cases, the information that does not necessarily correspond to a specific client but to projects, procedures, etc. …is centralized.
  • As for Customer acquisition, once again with the help of customer records, the tasks will ensure to manage follow-ups systematically and do countless follow-ups if required for a potential customer. The seller who has to speak with a prospect or the customer can access all the information about it and its relationship with the entity in just 30 seconds without having to deal with it previously, with the level of customization that implies.

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