Things to know about direct mail marketing for real estate

Postcard marketing is a direct mail method that uses postcards to send messages to recipients. They are highly beneficial in real estate, allowing you to communicate effectively with your customers and prospects. You can use this marketing strategy for various purposes, such as sales, lead generation, and other business-specific requirements.

Several companies, such as Wise Pelican, specialize in direct mail marketing techniques for real estate, including postcards, enabling you to make the most of this marketing strategy. The benefits of postcard marketing are several, including cost-effectiveness and efficiency.

Here, you will learn the advantages of postcard marketing for real estate, the importance of layout/template, and how to choose a company.

Cheaper than traditional marketing

Sending out postcards is an inexpensive way to reach potential customers at their home addresses, especially those who don’t browse real estate websites regularly. Keep in mind that sending out too many promotional pieces could make people who receive them annoyed, so make sure you’re only sending out what’s needed and keeping track of the ones you have sent!

Results are measurable

You can easily measure the results of your postcard campaign. You’ll know how many people opened the postcard and how many people responded to it and took a specific action after receiving it.

Great for Targeting Specific Neighborhoods

Real estate postcards help you target specific neighborhoods. If you have an agent in the area, they can help you determine which areas would be a good fit for your campaign. You can find out what other homes are selling for if they’re similar to yours. You can send the same postcard to multiple neighborhoods, but it will only work sometimes because some areas will be more popular than others.

Drive People to Your Website

Sending a postcard to your clients drives people to your website. However, instead of just giving them a card that says “Call us!” or “Visit our website,” include a link for them to take action. You can use the link to drive people to your landing page.

Allow you to Send a More Personalized Message

You can also include personal messages. When sending postcards, you can use them to introduce yourself and your company and let buyers know you’re available to answer questions about the property. You can also include a photo of the property, a great way to show off how spacious it is and let potential buyers get a sense of what it looks like inside.

Reasons to hire a direct mail marketing company

Here are some reasons why hiring a company for your direct mail marketing campaign is a good idea.

Choose from hundreds of templates

Hiring a company gives you access to hundreds of templates you can modify according to your requirements in your browser. Go for one that supplies 6×9 postcards since that’s the perfect size for such campaigns.

Tracking your postcards

You can track your postcards using a proprietary tracking system that notifies you when your mail reaches the customer. Even if you send mail on behalf of someone else, they will receive a notification upon delivery.

Get access to a list builder

Some companies offer a mailing list broker service, allowing you to create a list to deliver your postcards. You can create lists based on an area surrounding a mailing address through the subdivision name or a polygon on a neighborhood map.

Benefit from automated seller templates

You can benefit from automated seller valuation templates. These postcards contain links that allow the recipients to find out the value of their property. Since each address has a unique link, it lets you immediately identify the person requesting the valuation.

You should find companies such as Wise Pelican that specialize in direct mail marketing for real estate and enable you to take full advantage of this strategy by offering attractive templates, using a list builder, and tracking your postcards. Postcards allow you to reach a broader audience in your farm area and grow your brand presence effectively.